Our Story
What is Areté?
Areté, according to the ancient Greeks, is the virtue of living up to one’s full potential.
Like all virtues, Areté is not a label earned by a single act of excellence—it is a regular practice. When you question the status quo, challenge the beliefs that keep you and others small, employ your faculties to their fullest extent, and stretch beyond yesterday’s achievements, you are practicing Areté.
The Challenge
This is not an easy road to travel. Through a lifetime of stretching and challenging yourself, you will experience joyous triumph and exuberant confidence alongside agonizing failure and crippling self-doubt.
And, if you’re like us, you wouldn’t trade this wild ride for the world.
Thriving through the highs and lows demands uncommon resilience. The good news? It’s possible with the right skills and the right tribe.
The Academy
We created the Academy of Areté to support every step of the journey, because success and fulfillment don’t happen in a vacuum.
Here, you will learn the mindset, skills, and habits that propel you. You’ll meet the kind of people that, through their own journeys, inspire you to better your best and enjoy the ride along the way.
Explore the Academy, and you’ll find the programs and resources that accelerate your achievements and enrich your life.
Our Programs at a Glance
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Master the skill of coaching, realize your team’s potential, and lead at a higher level.
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Engage the Mastermind of Areté
Accelerate your learning, tap into your fullest potential, and achieve exponential results.
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Surround yourself with people who elevate your life, learn and grow with others, and discover your tribe.