Training for Leaders and Business Owners

ready to tap the well of

Limitless Potential

Areté Defined

Areté, according to the ancient Greeks, is the virtue of living up to one’s full potential. Mastery starts with a small step. Begin your journey today. Here’s how:

Training, Coaching, and Community

Become a Leader of Areté

Master the skill of coaching, realize your team’s potential, and lead at a higher level.

learn more
Engage the Mastermind of Areté

Accelerate your learning, tap into your fullest potential, and achieve exponential results.

learn more
Enter the Community of Areté

Surround yourself with people who elevate your life, learn and grow with others, and discover your community.

learn more

About the Academy of Areté

Reaching your full potential as a leader (and helping your team do the same) is a demanding journey.

We’re here to support you every step of the way.

Meet our team

“My coach challenged my assumptions and helped me see a different perspective, and the big challenges I started with are no longer issues. I'm able to do that now for myself. I've found that when I know how and why I've seen things a particular way, I can tackle it differently and make big changes a reality.”

— Keith L., Division Executive
"Immediately after the coaching workshop, I put the mindset to work, and I saw a dramatic change in my sales team. Accountability shifted, conversations changed, and results improved in ways I hadn't imagined!"

— E.S., CEO, Tech and Security Company
"Jennifer consistently displays an infectious enthusiasm in her consulting practice. I hired her and her team to provide leadership growth coaching to 25 of our first and second tier supervisors and the results were significant. Jennifer worked with us to define our metrics of success and then rolled up her sleeves with us to help our leadership team learn more about themselves and grow their leadership talents. I would definitely hire her again."

— John C., CEO, Consulting Company

Item 1 of 3

The Journey of Areté

Areté is not a label earned by a single act of excellence—it is a regular practice. When you question the status quo, challenge the beliefs that keep you and others small, employ your faculties to their fullest extent, and stretch beyond yesterday’s achievements, you are practicing Areté.

The Challenge

This is not an easy road to travel. Through a lifetime of stretching and challenging yourself, you will experience joyous triumph and exuberant confidence alongside agonizing failure and crippling self-doubt.

And, if you’re like us, you wouldn’t trade this wild ride for the world.

Thriving through the highs and lows demands uncommon resilience. The good news? It’s possible with the right skills and the right community.

The Academy

We created the Academy of Areté to support every step of the journey, because success and fulfillment don’t happen in a vacuum.

Here, you will learn the mindset, skills, and habits that propel you. You’ll meet the kind of people that, through their own journeys, inspire you to better your best and enjoy the ride along the way.

Explore the Academy, and you’ll find the programs and resources that accelerate your achievements and enrich your life.

Meet our team